- Học vị: Tiến sĩ
- Thành viên Hội đồng Khoa học kiêm Hội đồng Xây dựng và bảo tồn văn hóa bản địa thuộc Viện ATI
EDUCATION:
| 12.2018-19.1.2023 | VNU University of Social Sciences and Humanities
Ph.D. in Tourism |
Hanoi, Vietnam |
| 2007-2009 | University of Applied Sciences Bremen
Master in Business Administration MBA in Global Management (2008) MBA in International Tourism Management (2009) Graduation Grade: Excellent Award: Full scholarship granted by the German Academic Exchange Services (DAAD) and the University of Applied Sciences Bremen, Germany |
Germany |
| 2006-2007 | Institute of Tourism and Hospitality Management Salzburg
Diploma in Tourism Management Graduation Grade: Distinction Award: Full scholarship granted by the Austrian Development Cooperation |
Austria |
| 2000-2004 | Hanoi University
German linguistics and literature studies Awards: 4-year Sur-Place Scholarship granted by the Afro Asian Institute Vienna, Austria Scholarship for the best students at universities in Vietnam granted by the World University Service (WUS) Full scholarship for a German advanced course at the University Würzburg Academic scholarship for highly recognized seniors given by the University of Hanoi, Vietnam. |
Hanoi, Vietnam |
TRAINING:
| 5/2000 | Asian Institute of Technology Centre in Vietnam (AITCV): Managing Development Projects Certificate | Hanoi, Vietnam |
| 9/2000 | University Wuerzburg: ZMP, DHA- German linguistics certificate | Wuerzburg, Germany |
| 2007 | Institute of Tourism and Hospitality Management Salzburg
Interview & Communication Certificate |
Salzburg,
Austria |
WORK EXPERIENCE:
| 6/2022-Now | RMIT Vietnam
Lecturer for The Business School, Hanoi campus · Teaching Tourism subjects: Eco-tourism and Sustainable Hospitality Management, Service Quality Management, Event Management, Business Communication. · Teaching Business management subjects: Entrepreneurship, Business Decision Making, Economics for Tourism and Hospitality. |
|
| 12/2010 – 2/2023 | International School, Vietnam National University, Hanoi
(VNUIS) Lecturer, Faculty of Economics and Management · Teaching Business management subjects: Leadership, Small Business Management, Cross-cultural Business Management, Organizational Behavior, International Business, Business Analytics, Strategic Management, Entrepreneurship. · Teaching Tourism management subjects: Tourism and Hospitality Management, Marketing in the Tourism and Hospitality industry, Sustainable Tourism, and Service Quality Management. |
Vietnam |
| 9/2020 -2023 | TROY University
TROY certified lecturer for TROY Undergraduate Programs · Teaching TROY courses in the business management field. · Teaching TROY courses in the tourism management field. |
Vietnam |
| 2008-2010 | BORDA headquarters, Bremen
Part-time program consultant · Developing organizational management handbook |
Germany |
| 2008-2010 | University of Applied Sciences Bremen
· Professor’s assistant/tutor of general management subjects such as ‘’cross-cultural management” & ‘’business ethics.’’ · Publication officer for master programs. |
Vietnam |
| 2004-2006 | BORDA Office Vietnam
Program Manager Managing development projects in Vietnam, Laos, Cambodia |
Vietnam |
| 2002-2004 | National Internships
Saigontourist Hanoi Travel Company Embassies, European Union Delegation to Vietnam, and NGOs (Freelance) tourist guide for German-speaking visitors |
Vietnam |
| 2006-2010 | International internships and jobs
GORDON outgoing travel agency in Salzburg, Austria. SHAKESPEARE café- theatre-cinema, Salzburg, Austria. IGC- International Graduate Center, Bremen, Germany. |
Austria, Germany |
INDUSTRY ENGAGEMENT
| 1.2024- now | Swiss-Vietnam Sustainable Tourism Development Project (ST4SD)
National Tourism Expert |
| 3.2024 | Ha Giang People Committee, Tourism department
National tourism expert consulting on Ha Giang tourism products Panelist at the conference “Positioning and Building Hà Giang’s Tourism Brand in Regional Linkage”https://baohagiang.vn/thoi-su-chinh-tri/202403/hoi-thao-dinh-vi-va-xay-dung-thuong-hieu-du-lich-ha-giang-trong-lien-ket-vung-c3039b5/ |
| 2023 | PATA Tourism Destination Resilience Project (joint with VNAT)
Project consultant and trainer Tourism Destination Resilience Project in 2023, focusing on a capacity development program. This initiative aims to enhance financial and digital skills for tourism small and medium-sized enterprises (SMEs) in Southeast Asia, thereby contributing to a more resilient tourism industry. Provide training in Digitalization and Digital Marketing for SMEs |
| 2018-now | Provincial Tourism Training and Consultation
Trainer & consultant Providing training for different provinces across Vietnam on topics of sustainable destination management such as Digitalization and Digital Marketing, Marketing content writing skills, Leadership and sustainable tourism toolkit for practice, etc.. in Thanh Hoa, Thai Nguyen, Ha Giang, Ninh Binh, and other provinces. |
| 2021-2022 | ASEAN Cooperation project
Trainer Training for SMEs on how to write a business plan, measure business performance using CIS |
| 2019- now | Business consultation and trainer
Business consultant for entrepreneurship, managerial skills for SMEs Providing cooperate training at request. |
RESEARCH /BUSINESS PROJECTS
| Project name/no | Duration
(Start – Completed) |
Fundings
(If any ) |
Project status | Participation status |
| Value co-creating in destination branding, the role of social commerce
Project number 508.04-2020.300 |
2020-2023 | NAFOSTED | Completed |
Member |
| Training on writing a business plan for entrepreneurs and Small and Medium Enterprises (SMEs) in Cambodia, Lao PDR, and Viet Nam (CLV)
IND/SME/19/002/IAI |
2017-2023 | ASEAN Cooperation | Completed | Project Coordinator and Researcher/
Consultant |
RESEARCH AND PUBLICATIONS:
International Journals and Scopus/ISI-indexed journals.
| 4. 2024 | Hien, H. N., & Trang, P. H. (2024). Decoding smart tech’s influence on tourist experience quality. Asian Journal of Business Research Volume, 14(1). https://doi.org/ 10.14707/ajbr.240167 |
| 5.2024 | Tourists’ Behaviours in Post-COVID-19 Era: Impact of Perceived Knowledge, Perceived Psychological Risks and Educational Level, The Emerald Handbook of Tourism Economics and Sustainable Development. |
| 5. 2024 | The Tourism-Climate Nexus: A Conceptual Review of Their Interactions, The Emerald Handbook of Tourism Economics and Sustainable Development. |
| 9.2023 | Pham, L.H., Woyo, E., Pham, Trang Huong, and Dao, T.X.T. (2023), “Value co-creation and destination brand equity: understanding the role of social commerce information sharing,” Journal of Hospitality and Tourism Insights, Vol. 6 No. 5. https://doi.org/10.1108/JHTI-04-2022-0123 |
| 8.2022 | Pham, H.L., Huong-Trang Pham and Nguyen, T.T. (2022). Value co-creation in branding: A systematic review from a tourism perspective. European Journal of Tourism Research, vol 32, 3203. https://doi.org/10.54055/ejtr.v32i.2597 |
| 6.2022 | Dao, T. T. X., Trang, Pham Huong., & Thanh, T. D. (2022). The Big Five personality traits and co-production behavior of Vietnamese tourists: An extension of the theory of planned behavior. Zbornik Radova Ekonomski Fakultet u Rijeka, 40(1), 97-127. https://doi.org/10.18045/zbefri.2022.1.97 |
| 12/2021 | Dao Thi Xuan Truong, Huong-Trang Pham, Duc Thanh Tran, Made Sukana, Assessment for Sustainable Tourism Development In Hoi An City Using The Model Of Hilary Du Cros, Jurnal Destinasi Pariwisata, Vol. 9 No 2, 2021, p-ISSN: 2338-8811, e-ISSN: 2548-8937
https://doi.org/10.24843/JDEPAR.2021.v09.i02.p06 |
| 10/2021 | Nguyen-Nhu-Y Ho, Phuong Mai Nguyen, Phuong-Huyen Do, Huong-Trang Pham, Nam D. Vo, Rainfall Prediction in Vietnam Using Grey Forecasting Model, Computing4Human 2021, The 2nd International Conference on Human-centered Artificial Intelligence, Scopus indexed proceedings, Vol-3026, http://ceur-ws.org/. |
| 3/2021 | Huong-Trang Pham, Kim Thu HOANG, Thi Thoa NGUYEN, Phuong Huyen DO, Ma Tin Cho MAR /Sharing Economy: Generation Z’s Intention Toward Online Fashion Rental in Vietnam, Journal of Asian Finance, Economics, and Business, Vol 8 No 3 (2021) 0997–1007, DOI: doi:10.13106/jafeb.2021.vol8.no3.0997 |
| 2/2021 | Viet Hoang NGUYEN, Thi Xuan Dao TRUONG, Huong-Trang Pham (corresponding author), Duc Thanh TRAN, Pham Hung NGUYEN, Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam, Journal of Asian Finance, Economics and Business Vol 8 No 2 (2021) 1043–1053, doi:10.13106/jafeb.2021.vol8.no2.1043, |
| 7/2020 | Ma Tin Cho Mar, Huong-Trang Pham, Malay Minorities in the Tenasserim Coast, ASEAN Journal of Community Engagement, E-ISSN: 2581 0030.
https://scholarhub.ui.ac.id/ajce/vol4/iss1/ |
International Book Chapters
| 2022 | Dao Thi Xuan Truong, Huong-Trang Pham, & Hong Long Pham. Emerging trends in the literature of co-production in the economic, managerial, and social sectors: a bibliometric approach. In E. Christou & A. Fotiadis (Eds.), Reviving tourism, in the post-pandemic era (pp. 500–520). School of Economics and Business, International Hellenic University. https://doi.org/DOI: 10.5281/zenodo.6428590 ISBN:9786185630065. |
| 2022 | Pham, H. L., Nguyen, C. T., Huong-Trang Pham., & Nguyen, N. D. The Evaluation of Mu Cang Chai Brand Equity from the Domestic Tourists’ Perspectives. Reviving tourism in the post-pandemic era, 92. School of Economics and Business, International Hellenic University. https://doi.org/DOI: 10.5281/zenodo.6428590 ISBN:9786185630065. |
| 5/2021 | Huong-Trang Pham, Hong Long PHAM, Customer Engagement in Value co-creation for Tourism Branding, Book chapter, MTCON2021, Advances in managing tourism across Continents, University of South Florida M3 Publishing, ISBN 978-1-955833-00-4, DOI: 10.5038/9781955833004
https://scholarcommons.usf.edu/m3publishing/vol16/iss9781955833004/1 |
International Conferences
| 12/2019 | Huong-Trang Pham, Analyzing macro-environmental antecedents for Sustainable Innovation in Tourism. International Conference ‘’Sustainable Tourism Development for Southeast Asia’’. |
| 8/2021 | Huong-Trang Pham, Dao thi Xuan Truong, The impact of social media on value co-creation in tourist experiences, The TED-2021 Proceedings of the International Conference on Culture, Education, and Tourism with Economic Development |
| 6/2021 | Hong Long PHAM, Huong-Trang Pham, Thi Xuan Dao TRUONG, Tam Thanh NGUYEN, Value co-creation in branding: A systematic review, TOURMAN 2021, 4th International Scientific Conference “Restarting tourism, travel, and hospitality: The day after.” |
| 6/2021 | Thi Xuan Dao TRUONG, Huong-Trang Pham, Hong Long PHAM, Review of co-production: a bibliometric approach, TOURMAN 2021, 4th International Scientific Conference “Restarting tourism, travel, and hospitality: The day after.” |
| 6/2021 | Hong Long PHAM, Cong Toai, NGUYEN, Huong-Trang Pham, Brand equity of Mu Cang Chai: an approach to domestic tourists, TOURMAN 2021, 4th International Scientific Conference “Restarting tourism, travel, and hospitality: The day after.” |
| 5/2018 | Huong-Trang Pham, Using Kolb’s experiential learning cycle to improve student learning in higher education. A case model at IS-VNU, Hanoi, Viet Nam: Linking classroom and community-based projects. The 5th International Conference on Language, Society, and Culture in Asian Contexts (LSCAC) 5/2018, ISBN 978 602 162 2480. |
Publications in Vietnam
| 3. 2024 | Challenges in positioning and building the Hà Giang tourism brand, a industry report at the Ha Giang conference. |
| 10.2022 | Pham Hồng Long, Phạm Hương Trang, Value co-creation in the digital age: the role of tourists, Travel Magazine No. 10.2022 |
| 8.2022 | Pham Hồng Long, Phạm Hương Trang , Trương Thi Xuân Đào, Tourism brand positioning of Ho Chi Minh City, Travel Magazin No 8.2022 |
| 12/2021 | Pham Hồng Long, Phạm Hương Trang, Covid-19 pandemic and destination branding, Travel Magazine No. 12.2021 |
| 8/2020 | Trang Huong, Pham. A research model for destination image Vietnam, Economy, and Forecast Review vol 24, 8/2020 |
| 9/2018 | Trang Huong, Pham. Improving the competitiveness and brand of Vietnam tourism destination, Economy and Forecast Review vol 25 |
| 2017 | Huong-Trang Pham ‘’Modern teaching techniques applied in Higher education’’, vol 14, May 2017, Economy and Forecast Review |
LANGUAGES:
| CERTIFICATION: | Speak | Read | Write |
English |
Good | Excellent | Excellent |
German |
Good | Good | Good |